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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

adsense - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

The publisher's partner program to adwords. A revenue generation programme created by Google. Site owners can place code on their site which serves Google generated advertisements. Site visitors can click on these links and reach another site. The target site owner is charged for the visitor on a pay per click Basis and the advert publisher receives a percentage of that revenue