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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

alt - Whitehat SEO Marketing - Glossary

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The alt tag indicates text that will appear if an image is unavailable or broken. The alt tag therefore gives an indication as to what is shown on the page. If the alt tag says "picture of zebras" then it might be reasonable to assume that we are looking at a page about zebras. alt tags are therefore often considered for Seo purposes when optimizing a page.

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