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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

ask - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

ask.com is a search engine founded in 1996 in California. Owned by InterActiveCorp the site has a market value of about $2Bn although it has never really gained significant market penetration in comparison to the major players, msn, yahoo and Google.