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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

banner - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

A rectangular image based advertisement displayed on a web site as advertising. banners are often created using code referring to resources off site. Usually but not always banners are created by a third party acting as an intermediary between the advertiser and the web site. Google adsense is a sophisticated development of the banner concept. The web master may be paid per number of impressions or by actions taken following the banner click.