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black hat - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

A black hat is the villain or bad guy, especially in a western movie in which such a character would wear a black hat in contrast to the hero's white hat. In computer slang the term refers to unethical marketing techniques which risk the site being banned or delisted in search engines. These techniques include cloaking, page jacking, keyword stuffing, hidden text and links, doorway / gateway pages, link farming and blog comment spam.