Latest News

 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

broad match - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

A phrase used in the context of pay per click advertising to allow the advertiser to allow their advert to appear for searches which aren't exactly specified. So for example a broad match advert for bar stools may get shown for a search for "red bar stools". This can sometimes result in undesired clickthrough and leads to the availability of negative keywords.