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clickthrough - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

clickthrough rate" is a term which refers to the degree to which a link or search engine result or advertisement is clicked on. It relates to how interesting the link title description and any image are to visitors. This is an important concept for all types or search engine marketing because there is not much point in ranking for something with a link that no-one wants to click on. adwords often favours the publication of adverts with a historically high rate of interest .