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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

cookie cutter - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

Nothing to do with a web cookie, a cookie cutter web site is one which is based on a widely used template. The term is often used pejoratively to suggest a lack of originality. The phrase can also refer to email or web copy or any type of interface design.