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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

danny sullivan - Whitehat SEO Marketing - Glossary

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Probably for me the most authoritative figure in the search engine optimization world. Danny started Search Engine Watch in June 1997 after he posted research about search engines, called A Webmaster's Guide To Search Engines, in April 1996. I cut my teeth in Danny's search forums and hold him in the highest regard to this day.

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