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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

frequency - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

In on-page Seo frequency and prominence of keyphrases in key text areas are considered important. Tools can enable you to compare your site to other sites that rank well and to manipulate these values.