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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

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White Hat SEO Glossary Index

The Seo profession often refers to ethical web site opera.aspx">operators as white hat and those using riskier techniques as black hats. The terminology comes from old Western films where the good guy would wear a white hat and the baddies a black hat. The terms have entered Seo slang to stay but there are those that dislike the terms saying that claims to be white hat or ethical may be false or desperate. Of course we beg to differ and generally the terms have helped to clarify Seo tactics for the beginner.