Latest News

 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

link text - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

The text that occurs between the anchor tags on your web page. This is typically manipulated as an on on-page optimisation technique. Sometimes referred to as anchor text although that is more commonly used for off-page link text. both phrases are interchangeable though.