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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

looksmart - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

At one time the pay per click network associated with inktomi and subsequently msn. looksmart continues to offer pay for inclusion services and is worth checking out for anyone with a pay per click budget.