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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

negative seo - Whitehat SEO Marketing - Glossary

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Sometimes negative articles or opinions about a person or business may rank well on the search engines. It is common for these people or businesses to seek the expertise of SEO practitioners to value the rankings of the high ranking sites. This is also referred to as google bowling. matt cutts, a senior software engineer for Google, says that piling links onto a competitor's site to reduce its search rank isn't impossible, but it's extremely difficult. "We try to be mindful of when a technique can be abused and make our algorithm robust against it," he says. "I won't go out on a limb and say it's impossible. But google bowling is much more inviting as an idea than it is in practice."

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