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nofollow - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

Google announced in early 2005 that hyperlinks with rel=nofollow attribute would not influence the link target's PageRank. In addition, the yahoo and bing search engines also respect this attribute. blog sites began to widely implement the tag in the hope that pagerank would be retained on their own site and the practice of pagerank sculpting also began, utilising the nofollow tag to affect how pagerank is distributed internally on a web site. Recently a dofollow cult has arisen where blogging sites resist use of the tag, positively encouraging posts from those whose partial agenda is generation of the link juice that can accrue to blogging.