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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

ranking considerations - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

Controversy rages on the Seo forums about what factors influence search engine rankings. The SEOmoz.COM survey is an aggregation of industry expert opinion on the subject and is essential reading for the contemporary SEO. Important on-pageranking considerations include title text and keyword placement in various page elements. off-pageranking considerations focus on links and their relative merits and qualities.