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web position gold - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

A search engine optimization tool which has a long history on the market. It comprises several modules which perform various different different functions. Web position has a rankings checking tool and the heart of its functionality is a "page critic" tool which allows you to align your site with the characteristics of other top performing sites. Web Position was developed by Brent Winters and was sold for many years by his company FirstPlace Software until 2004, Brent's guide to optimizing web sites gives a history of the development of the page critic and is fascinating backround reading for anybody interested in the history of search engines. Web Position did not contain any backlink building features and focussed heavily on on-page ranking factors. It also produces very professional looking ranking reports which it generates using automated searches, which violates Google's terms of service. This and the dated on-page focus make this and other tools a source of perennial controversy on search engine forums.