WhiteHatSEOMarketing

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Our web positioning services

  1. We will work with you in an organised way outlining objectives, deliverables and clarifying what you can expect at clearly defined intervals.
  2. You will receive open and honest communication from us at all times. We will act ethically, openly and in your best interests and we will manage your project transparently taking all steps necessary to facilitate effective solutions. We believe in long term working relationships that are built on the bedrock of integrity and trust. All actions we take are based on solid principles. Working with us pre-supposes that we believe you are offering goods or services of genuine value to the online community. Our ethical position and approach does not mean that we do not fully understand that you are online to make money.
  3. Initially we will discuss your needs with you one to one to establish basic intent and project viability and then we will provide you pre sales support and a proposal outlining the optimasation strategy we recommend for improving the search engine visibility of your site. This proposal will include the compensation basis on which we are working for you with complete transparency. You will completely understand from the outset what you are paying for and when. Our ongoing efforts will be funded by the success of your business. Future fees will be the subject of ongoing negotiation but you will be kept fully aware of what we need to be paid and what you can expect in return. Part of our approach is to educate you regarding search engine promotion issues so that you can fully understand the value added by our efforts and also to ensure the continuity of those efforts should our arrangement end.
  4. We will agree a way of working which is mutually agreeable. When our proposal is accepted we will review your web site and any data you provide and the web sites of your competitors and based on our review, we develop a preliminary list of key phrases which are applicable for your business. We will also liaise with you during this period since no one can know your business better than you.
  5. One critical aspect of our service is that it is highly dynamic. Your content will always be fresh and changing and we will introduce you to imaginative techniques to keep your site moving so that effective keyphrase strategies emerge from your analytics. This is at the heart of our past successes and you will quickly understand and appreciate the value of this highly innovative approach.
  6. We will develop a strategy for submitting your site to important directories making recommendations to maximise your chances of being listed as profitably as possible in these important resources. We recommend listings to a variety of directories in particular for ecommerce we will review your placement in these general directory sites:
    • Best of the Web,
    • Gimpsy,
    • GoGuides,
    • Google Directory JoeAnt.com,
    • ODP - Open Directory Project,
    • WebSavvy Directory,
    • Yahoo! Directory
    We will also focus efforts on identifying industry specific directories in your business niche whatever your business objectives are. The directory listing needs of a catalogue e-commerce web site are very different to those of a business to business industrial supplier but our experience will help us to indentify the best niche directories for your site.
  7. We will optimize your site for the search engines. We incorporate the keywords we have decided upon into your site content. Sometimes this will involve little more than amending your existing content, on other occasions some reorganisation may be required. Once we have created optimised pages, we will give the optimised pages to you for you or your webmaster to upload. Alternatively we can arrange this for you or advise you how to amend your content. As stated previously we will also consult with you on methods to make your site change frequently which creates the genuinely fresh content that the search engines love.
  8. We improve the link popularity of the site by identifying relevant link partners. This will help to boost your position on search engines and will help to generate additional traffic from visitors actually using the link to visit your site.
  9. We will monitor your site's indexing by the search engines, taking proactive steps to ensure that your content is indexed rapidly.
  10. We report on progress at all stages during the optimasation process ensuring you know what will happen, why and when.
  11. We will analyse the performance of our efforts, keeping you informed and we will make ongoing targeted efforts to extend the reach and visibility of your web site. Dynamic search engine optimasation is an ongoing process, not a one-shot quick fix.

Keyphrase Research We will work with you devising a marketing strategy to fulfil your sites potential.

We will act ethically, openly and in your best interests and we will manage your project transparently taking all steps necessary to facilitate effective solutions.

We will provide you pre sales support and a proposal outlining the optimasation strategy we recommend for improving the search engine visibility of your site.

Keyword Research.
Create optimised page content.
Creation of new content for your web site.
Maximising the number of links inwards to your site.
Identify processes with clearly defined deliverables