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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

froogle - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

A play on the word froogle. A Google initiative that allowed web masters to upload data files detailing their product ranges. Optimizing these feeds can be an important Seo skill in the ecommerce world and many big shopping sites accept similar feeds from merchant.