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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

hilltop - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index


An algorithm postulated as being used by Google during the florida update. It relies on certain authority sites at the top of the hill handing down link popularity to sites within their niche. It is largely speculative exactly to what extent such algothisms are incorporated by major search engines but such algorithms have been developed.

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