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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

sergey brin - Whitehat SEO Marketing - Glossary

White Hat SEO Glossary Index

With larry page Sergey developed the pagerank algorithm for ranking web sites. Google has never looked back since and search engine optimization has never been quite the same as it was.