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 Google Instant went live on 9/9, read industry experts opinions on how this will affect SEO here, including contributions from White Hat SEO Marketing.  

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White Hat SEO Glossary Index

White Hat is termed as the “hero” or “good guy” especially in the movies. In search engine optimisation “White hat” refers to the technique of producing results that last a long time that conform to the search engines’ guidelines and involves no deception. The White hat approach is generally summed up as creating content for users, not for search engines, and then making that content easily available for the spiders. Ethical search engine promotion which relies on the creation of high quality web content and the building of inbound links to that content based solely on its intrinsic merit. See hats black hat Recognised techniques for white hat seo include keyphrase research, link building, creation of original content, optimizing navigation paths for user and search engine friendliness and linking to sites with useful and relevant article and blog posts. Creation of directory entries is also a valuable white hat technique although discernment should be applied.